Taxi Cab Company | Manchester, UK
To coincide with an update of their trading name Kingsway Cars were looking for a fresh new brand identity.
Although often seen as a cliche, I decided to run with a yellow design. No other local taxi companies were using yellow at the time and although Kingsway didn't have any formal design guidelines in place yellow was often used in their marketing.
I kept the mark as simple as I could and the font bold to aid in legibility when viewed on the side of a moving vehicle.