Hardware Retailer | Cheadle Hulme, SK8
After almost 80 years of trading with no clear brand Snape & Sons decided they would need a recognisable brand to keep up with an ever changing market and ever growing competition.
Priding themselves on great customer service the primary colour of blue reinforces a feeling of trust and reliability, while the use of a sans-serif font keeps the logo feeling friendly a approachable.
The addition of the silhouette in the 'o' makes the mark more identifiable. This house icon will also be a good alternative when it could be hard to recognise the full logo. For instance, when space is limited or when the viewer isn't stationary in relation to the mark.