Adam Snape
Brand Strategy & Identity Design

Previous Work

So Counties


So Counties is a hyper local online news group, aiming to bridge the gap between traditional local news outlets and online news resources. Now a network of four titles covering Cheshire, Derbyshire, Staffordshire and Shropshire the brand is going from strength to strength.

We chose a traditional serif font to help with the impression of professionalism and trust while the use of a bright orange is a contemporary flair and the addition of a icon, was something required for their heavy online presence across social media.

So Counties stylescape