Adam Snape
Brand Strategy & Identity Design

Previous work

Kingsway Cars


First established in 1972 Kingsway Cars are a private hire taxi firm based in south Manchester. Founded over 40 years ago with just 5 vehicles they have since grown into one of the largest private hire companies in the area.

Kingsway Cars have always had their finger on the pulse of the latest service technology, from introducing a computerised dispatch system in the early '90s to the launch of their own bespoke app for iOS and android.

Project Goals

Create a new logo and visual identity to coincide with the launch of their booking apps. The design must encapsulate the three core principals of stability, reliability and movement whilst retaining easy recognition at every touchpoint (from app icon to vehicle livery).


  • logo design

  • visual identity



Having a bold, bright and easily recognisable logo doesn't just help Kingsway with brand awareness and loyalty it also helps with the general customer experience. Being able to identify the correct vehicle at a glance will increase customer confidence and prevent any confusion.

The use of a bold sans-serif font help portray the brand as reliable and stable while the addition of the arrow to the ‘K’ not only creates interest in the workmark but instills the feeling of movement to the design.



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