Adam Snape
Brand Strategy & Identity Design

Previous Work

So Counties


So Counties is a hyper local online news group serving the North West of England. Aiming to bridge the gap between traditional local community news publications and large online news resources they are now a network of four titles. Covering the counties of Cheshire, Derbyshire, Staffordshire and Shropshire the brand is going from strength to strength.

Project Goals

Provide a cohesive brand identity system that works across all four publications. The identity should be suitable for web and digital applications while still holding a visual connection with the heritage of print publications.


  • brand strategy

  • visual identity

  • social media assets


I’m very happy with the final product of this project. Although most publications make use of a logotype style logo, the addition of an icon will aid in the translation of the brand in digital applications. These applications would include the websites they host and publish to as well as social media and other web opportunities.

Utilising the same icon for each county also works as a strong anchoring point in creating a tangible link between them, uniting the four publications for more successful brand awareness and understanding.

We’re so proud of all the work you’ve done Adam, it really does encompass all we wanted from our branding and we couldn’t have asked for more! Thank you so much!
— R. Price | So Counties


Got a project?

Let’s bring your ideas to life.