Curriculum Vitae

The Gym King

• Leveraging KPI analysis to inform and implement A/B testing strategies aimed at improving UX and boosting conversion rates. This drove a 50%+ increase in add-to-cart rates and improved conversion rates by over 35% year-on-year.


• Created and deployed a custom Shopify app that tracks the discount percentages off all products in the store by updating a metafield automatically. This allows us to offer sale related filtering in smart collections and customer PLP filters.


• Played a key role in reducing site wide average page load times from ~4 seconds to under 2.4 seconds on average.


• Led the frontend development and was part of technical integration team for the newly launched, dedicated B2B wholesale store — developing custom features like customer-specific credit limits, payment terms, and pro forma ordering for independent retail partners.

Snape & Sons

• Successfully designed, developed, and launched an e-commerce store for the family business, achieving an impressive projected revenue increase of over £400k in the current year, on track to surpass £1m in the next twelve months.


• Redesigned and rebuilt from scratch the company's e-commerce website on Shopify 2.0, eliminating the need for four third-party apps and saving over £150 per month while improving website speed scores by over 100%.


• Managed the integration of multiple software and services, including in-store ePOS, inventory systems, online order management, and the website.


• Developed and implemented internal tools and automation to streamline processes, analyse data, and optimise efficiency.


• Gained in-depth knowledge of product offerings, demand and supply, inventory management, and distribution processes.


• Continuously enhanced online offerings, integrating proven marketing solutions to optimise online sales.


• Produced accurate e-commerce budgets to support sales strategy execution and minimise cost risks.


• Tracked consumer behaviour and implemented content management strategies to drive customer acquisition and retention.

Snape & Sons

• Developed comprehensive sales and marketing plans with short- and long-term objectives.


• Established effective communication channels, executed strategic initiatives, and fostered valuable relationships with key partners and markets.


• Assumed leadership of the company's marketing initiatives, including project management and sales system training.


• Streamlined operations and improved throughput through continuous improvement and cross-functional collaboration.

Snapes Estate Agents

• Presented with the diploma required to become a domestic energy assessor (DEA) for real estates in the UK. This achievement resulted in me being able to carry out accurate energy assessment surveys on homes, registering the results into a controlled UK governing body system. EPC reports remain a legal requirement when selling or renting homes.


• Managed all vendors and subsequent property listings/marketing


• Face to face communication, creating compelling pitches for property viewings and open days


• Inputted accurate EPC energy assessment information


• Responsible for all customer correspondence (email/telephone)


• Accomplished in full house sale stages including final offers and paperwork


• Completed marketing surveys of all the properties - taking and processing images, generating accurate floor-plans


• Generated creative design work for company brochures, window cards and digital displays

Adam Snape Creative Services

• Created a successful brand logo change for local business, Kingsway Cars. A private hire company that has since grown substantially to become one of the largest private hire firms in South Manchester.


• Established & led a successful business delivering a year-on-year improvement on all key financial performance measures


• Lead information gathering consultation meetings with various clients to determine marketing goals and available budget


• Collaborate closely with clients and various external teams to achieve the customers vision and marketing objectives


• Manage the full end to end process of brand strategy from concept, to design, through to effective measurement and insight of campaign success


• Continual demonstration of a high work ethic, consistently meeting challenging deadlines with the ability to deliver multiple sizes and formats

Macclesfield College

The Kings School

Hulme Hall Grammar School