Kingsway Cars

Case Study

Adam Snape Creative Services Logo

First established in 1972 Kingsway Cars are a private hire taxi firm based in south Manchester. Founded over 40 years ago with just 5 vehicles they have since grown into one of the largest private hire companies in the area.

Kingsway Cars have always had their finger on the pulse of the latest service technology, from introducing a computerised dispatch system in the early '90s to the launch of their own bespoke app for iOS and android.

project scope

  • logo
  • brand identity

project goals

Create a new logo and visual identity to coincide with the launch of their booking apps. The design must encapsulate the three core principals of stability, reliability and movement whilst retaining easy recognition at every touchpoint (from app icon to vehicle livery).

Kingsway Cars visuals