So Counties

Case Study

Adam Snape Creative Services Logo

So Counties is a hyper local online news group serving the North West of England. Aiming to bridge the gap between traditional local community news publications and large online news resources they are now a network of four titles. Covering the counties of Cheshire, Derbyshire, Staffordshire and Shropshire the brand is going from strength to strength.

project scope

  • logo
  • brand identity
  • social media assets

project goals

Provide a cohesive brand identity system that works across all four publications. The identity should be suitable for web and digital applications while still holding a visual connection with the heritage of print publications.

So Counties visuals